Opinion
Columns
Opinion articles published in media
Opinion articles published in media
These are the opinion articles I consider my greatest hits.
What connects a 2017 piece on drug cartels and a 2025 exploration of AI collaboration?
They keep circling back to the same stubborn question:
Can business thinking actually serve human flourishing?
March 7, 2017 - Read article Winner of 2018 CMMA Award for Best Business Column
February 27, 2024 - Read article
June 4, 2024 - Read article
April 17, 2025 - Read article
June 10, 2025 - Read article
June 19, 2025 - Read article
That 2017 drug piece? It started with irritation.
Everyone was debating enforcement tactics while missing the elephant in the room. Drug cartels run like Fortune 500 companies. They have CEOs (drug lords), marketing departments (pushers), supply chain managers (distributors), even customer loyalty programs. If we're fighting a business, why weren't we thinking like businesspeople?
The column won an award. Maybe because it asked the wrong question at the right time.
Fast forward to 2024. I'm teaching MBAs, and something feels off. Every framework we use comes from somewhere else. Porter's competitive strategies? Born from American industrial battles. Toyota's lean systems? Japanese resource constraints made tangible. Design thinking? Silicon Valley solutionism wrapped in Post-its.
Where were the frameworks that captured how Filipino businesses actually work?
"Toward Pamamahalang Pilipino" emerged from that frustration. Colleagues raised eyebrows. Haven't we moved past this cultural stuff? But dig deeper into successful Filipino enterprises and you'll find something interesting. They optimize for relationships first, transactions second. They measure success in ways our spreadsheets can't capture.
Take kaginhawaan. Try translating that into English. Comfort? Too shallow. Wellbeing? Too clinical. The word encompasses physical ease, economic security, social harmony, and spiritual peace all at once. One word. Multiple dimensions. Kind of like how Filipino businesses actually operate.
Then AI crashed the party.
The education pieces wrestle with a peculiar problem. We now have tools that can write perfect essays, generate flawless business plans, create compelling presentations. Students love it. Productivity soars. But something gnaws at me. What happens to thinking when machines do our thinking for us?
"Fighting BS in the age of AI" names the beast. Harry Frankfurt (philosopher, not AI) defined bullshit as speech without concern for truth. Just words that sound good. AI excels at this. Eloquent emptiness, delivered instantly. We're drowning in articulate nonsense.
Yet the same technology that amplifies BS might help us detect it. Paradox? Maybe that's the point.
The kasangkapwa piece ventures into stranger territory. What if we stopped seeing AI as just another tool? Filipino culture recognizes different forms of shared presence. Your kasangbahay shares your home without being family. Your kasama shares your journey without being your destination. Could AI become kasangkapwa—sharing our cognitive space without being human?
Sounds weird. Then again, you probably consulted AI three times while reading this.
These pieces frustrate people seeking actionable frameworks. Sorry. (Actually, not sorry.) The moment we package wisdom into neat frameworks, it stops being wisdom. It becomes another product to consume.
What connects these explorations? Maybe it's the suspicion that imported solutions miss local realities. That technology amplifies whatever values we bring to it. That business could ease burdens instead of creating them.
Or simpler: maybe we're asking the wrong questions about the right problems.
The drug cartels adapted. They now use cryptocurrency and encrypted apps. AI keeps evolving—GPT-4 makes GPT-3 look quaint. Filipino businesses continue their quiet experiments in values-based management. Some succeed. Many fail. All teach us something.
We academics love clean conclusions. But life is messier. These pieces don't offer solutions because the problems keep shifting. They offer invitations instead. To see differently. To question deeply. To imagine wildly.
Business thinking needs to expand. How? That's what we're figuring out together.
One uncomfortable question at a time.
June 10, 2025 - Read article
May 20, 2025 - Read article
April 22, 2025 - Read article
February 18, 2025 - Read article
February 11, 2025 - Read article
January 28, 2025 - Read article
January 7, 2025 - Read article
December 31, 2024 - Read article
December 17, 2024 - Read article
December 3, 2024 - Read article
November 26, 2024 - Read article
November 5, 2024 - Read article
October 22, 2024 - Read article
September 24, 2024 - Read article
September 10, 2024 - Read article
August 27, 2024 - Read article
August 20, 2024 - Read article
August 13, 2024 - Read article
June 18, 2024 - Read article
June 4, 2024 - Read article
May 7, 2024 - Read article
April 23, 2024 - Read article
March 12, 2024 - Read article
February 27, 2024 - Read article
January 30, 2024 - Read article
December 26, 2023 - Read article
December 12, 2023 - Read article
November 7, 2023 - Read article
August 9, 2022 - Read article
February 4, 2020 - Read article
October 8, 2019 - Read article
April 23, 2019 - Read article
September 25, 2018 - Read article
February 20, 2018 - Read article
May 23, 2017 - Read article
March 7, 2017 - Read article Winner of 2018 CMMA Award for Best Business Column
October 18, 2016 - Read article
June 19, 2025 - Read article
April 17, 2025 - Read article
April 3, 2025 - Read article
March 20, 2025 - Read article
March 6, 2025 - Read article
February 6, 2025
November 14, 2024 - Read article
August 22, 2024 - Read article
August 1, 2024 - Read article
June 13, 2024 - Read article Launch article for the Good Business column
January 31, 2022 - Read article
February 3, 2021 - Read article
February 12, 2020 - Read article
August 14, 2019 - Read article
January 16, 2019 - Read article
June 27, 2018 - Read article
May 2, 2018 - Read article
February 14, 2018 - Read article
August 3, 2017 - Read article
September 27, 2020 - Read article
May 19, 2019 - Read article
February 17, 2019 - Read article
October 21, 2018 - Read article
July 16, 2017 - Read article
December 18, 2016 - Read article